Cross platform user experience has to be provide with the same level of effectiveness at any particular time. With the increase in mobile usage, it has become vital for almost every business to enable users to easily navigate and interact with their mobile applications. Achieving a seamless web to app user experience is crucial step for any organization. The ability to switch from website interface to an app interface, can significantly improve user engagement, retention and conversion rates for organizations of all sizes.
In this blog, we explain why Go-WebApp is uniquely positioned to help your customers achieve seamless web to app user experience with the company’s website and mobile application.
What Is a Seamless Web to App User Experience?
A seamless web to app user experience is about ensuring that your users can easily move from your website to your mobile app without any hitches. Remember, as much as apps and websites are different, they have to serve each other regarding design, functionality, and user experience. Discrepancies between the two platforms should be minimal so the user easily recognizes changing from one platform to another as a continuity of an experience and not a switch to a different experience.
Bridging the gap between your web interface and mobile app requires a host of features to be implemented, including:
- Consistent Design and Branding
When users switch from your app to your website or vice versa, they should be able to identify your brand. Uniformity in their colors, logos, and even fonts ensures a seamless experience across different platforms.
- User-Centric Functionality
A website and an app serve different purposes, however, sitting on either platform should permit the user to perform the same action or have access to the same functionalities. There is no reason users should feel lost when switching from your website to your app.
- Navigation Done Right
Moving around your site or app should be intuitive. An effortless experience means that users can switch from mobile to desktop and back without interruption.
Why is Seamless Web to App Experience Important?
Here are some reasons why your business should care about providing a seamless web to app user experience.
- Increased User Retention Along with Satisfaction
When shifting from one platform to another, a user is bound to form an association with your brand. If there is no seamless experience, that interaction is rarely positive. If users encounter issues when switching over from the website to the app, they are likely to leave the entire process. A user-friendly ecosystem gives rise to improved customer retention.
On top of that, a seamless web to app experience ensures users remain inside your ecosystem for longer, leading to better engagement and subsequently improved sales or conversions.
- Gaining Trust for the Brand
Better experiences on your site and app promotes brand loyalty. Users expect trust from brands and have expectations of professionalism. If brands meet these expectations, they build trust. Smooth transitions from a website to an app provide a good atmosphere for customers to interact with the brand. Users become more confident in doing business.
- Improving User Interaction
User interaction improves when customers do not have to struggle switching from one platform to another. Users are likely to interact with the content, services, and features if there is a seamless experience. For example, a customer may see a certain product on the website and later buy it on the mobile app. This provides ease of use which leads to improved user interaction and increase in sales.
- Convenience is Enhanced For Users
Users are able to enjoy the most important benefit of seamless web to app integration – convenience. With seamless integration, users do not have to relearn how to interact with the brand on different devices. Switching from web to app and vice versa is now effortless which enables users to multi-task like shopping, service bookings, and signing up for newsletters with zero hindrances.
- Drop-off Rate Minimization
The more fragmented the user experience on the website as compared to the app, the more users will leave mid-way through their tasks. If the user is required to log back in after moving from a website to an app, there is a higher chance of losing their interest and dropping out. A better integrated user experience assists in lowering drop-off rates through enabling users to continue their activities from where they left off, regardless whether they are using a mobile device or a desktop.
How to Create a Seamless Web to App User Experience
In this section, I will explain the steps you can take to achieve a seamless web to app user experience. So, let’s get started.
- Ensure Consistent Branding and Design Across Platforms
Your app and website should operate using the same design elements. These include the same color scheme, fonts, icons, and logo positioning. Users tend to feel more at ease when utilizing different platforms that are associated with the same color palette and designer elements.
We assist business clients in developing mobile applications which suit their websites branding. Our solution helps clients maintain their brand identity when accessing the website from a desktop or using the app on mobile devices.
- Ensure Functionality on Different Platforms
Your app and website should have the same functionality so that users are able to complete tasks on both platforms. In other words, if your website enables users to add items into a cart, make sure that the same cart is able to be accessed from the app with all the items still in it. Your app should feel like an extension of your website, and not a completely different experience.
Go-WebApp will help you design mobile applications which have high functionality and seamlessly integrate with your website. Users will have a smooth experience while using your website. Users should be able to book services and make purchases on both platforms.
- Enable Single Sign-On (SSO) For Simplicity
One way to optimize web to app user experience is to enable users to login once and gain access to both your website and mobile application without the hassle of having to login again. Users don’t want to have multiple logins at their disposal, and this feature eases switching between platforms.
We take care of the customer’s needs and ensure that SSO or Single Sign-On features are done in a way to enhance user experience by the quick and effortless consumption of your content.
- Consider Using the Cloud to Sync Your Data
To avoid discrepancies and allow users to move from one device to another without any issues, cloud storage is essential. This means that the data on your app and website is synced, enabling any actions performed by users (adding products to an online shopping cart for instance) to be updated on both platforms simultaneously. This is crucial for companies that have e-commerce sites or offer subscription services.
We focus on Cloud-based solutions are offered to ensure data syncing across all devices, so users have a seamless experience whether they are using the app or visiting the website.
- Don’t Forget to Optimize Everything for Mobile
As users are more likely to use mobile devices, it is important to ensure that your app and website are functioning well on mobile devices too. The app interface should be simple and easy to use while the website should be mobile responsive. There is no reason why mobile users should have to struggle to reach and interact with the needed content.
Why Choose Go-WebApp for Web to App Exceptionally Integrated Services
We understand the importance of achieving a web to app user experience that is incredibly cohesive. For us, ensuring that businesses develop a website integrated mobile app is just a matter of developing the mobile app. Our experts will work together with you in designing and developing mobile apps that integrate with your website to deliver ease of use in every interaction across both platforms.
We provide a simple solution that allows you to turn your website into a fully functional mobile app without any advanced programming skills. Our solutions are designed for your particular business requirements providing a delightful and seamless experience to users.
Conclusion
To engage users, increase retention, and improve conversion rates, businesses need to focus on integrating a web to app user experience. Achieving seamless consistency in design, functionality, and navigation helps businesses deliver the digital experiences users appreciate. At Go-WebApp, we help you attain that experience with custom app development services that integrate flawlessly with your website.
